Heidi Collier

With over a decade of experience in sales and go-to-market leadership, Heidi brings a strategic, empathetic approach to helping life sciences companies scale with precision. Prior to joining Penfield, she led outbound GTM strategy at a growth-focused commercial agency, where she partnered with early-stage startups — often pre-product-market fit — to build high-performing sales engines from the ground up. Her experience includes embedded sales leadership across industries, launching new programs, refining go-to-market strategy, and accelerating revenue under tight timelines.

At Penfield, she focuses on understanding where each client is in their clinical journey, what outcomes they’re driving toward, and what matters most in that moment. Her role is to help teams move faster, stay focused, and execute with clarity and confidence — whether they’re building biometrics teams, navigating trial phases, or preparing for regulatory submission.

Known for her ability to thrive in ambiguity, Heidi combines commercial insight with a consultative mindset and clinical psychology background, making her a trusted partner to sponsors looking for both speed and strategic alignment.